Anyone who has attended an event or private party at the Todd Reed Studio in Boulder knows we choose only the best libations and farm-to-table foods sourced from our community. Inventory Manager Jennifer Briggs had the good fortune to attend a private wine tasting with our friends at Sundae Wines, Rob and Sheri Niemeyer. This is what she learned from Rob:
JB: Tell us how Sundae Wines was born?
RN: Sundae wines began in 2016, decades after I started collecting high end wines. My passion for wine and my business background came together when I decided to learn the entire process of creating a wine brand. My goal was to create a high quality wine that breaks the traditional barriers of luxury and affordability. We sourced from the premier wine region in the US, hiring one of the best wine makers Napa Valley, CA has to offer. So our wines are made and bottled there.
JB: What varietals are available and why those types?
RN: We currently have a Chardonnay, Pinot Noir, and Red Blend. We will also be adding two sparkling wines in January called French Toast. We chose these varietals because we feel they show the best example of layering flavors, much like an ice cream sundae.
JB: Who is your audience?
RN: We are presenting more of a sassy, edgy, modern vibe to break out of the stereotypical conservative nature of most wine brands. We want to be approachable and not intimidating. We love providing a fun label with a delicious wine inside.
JB: What’s next for Sundae Wines and where can you purchase your product?
RN: Our first year, we have focused on growing our Colorado presence, since it’s our home state. In 2018 we will be working to get distributorship in other states and also gain an international presence. You can find Sundae wines in hundreds of Colorado and Wyoming stores. If your favorite liquor store doesn’t have it, you can request it. You can find listings on our website: sundaewines.com
JB: What would be your last meal and with what wine?
RN: I would choose a Porterhouse steak with one of the world’s most collectible wines, Romanee-Conti. Pizza as an appetizer and, of course, a sundae for dessert!
