OUR STORY
Todd Reed is an American artisanal luxury jewelry company renowned for creating works of art using recycled metals and sustainably-sourced raw and fancy-cut diamonds. Todd Reed creations are all one-of-a-kind, hand-forged and finished by master jewelers in the Boulder, CO studio. Todd Reed creates an alchemy of precious metals and stones that merge rugged natural beauty with refined sculptural elegance - Raw Elegance. It is a vision that fuses the iconoclastic spirit of an artist, the unwavering, hand-made ethos of an artisan, and the sustainable methods of a modern-day steward.
ABOUT TODD
THE ICONOCLAST: PASSIONATE, BOLD, DRIVEN
Todd's work is rooted in artisanship and inventiveness - the twin methods of a renaissance man. Largely self-taught and perpetually driven to create, Todd sought expression in all manner of handmade crafts - be it as a leathersmith, furniture maker, even pastry chef. For Todd, it's all connected and boundless. It's that boundless spirit that ultimately caused such a stir when his jewelry drew critical acclaim. Todd challenged the central, cherished belief in the world of diamond jewelry - that only the most exquisite polished diamonds were worthy of our attention. Todd brought a whole new criteria to what we consider precious and challenged the diamond industry's criteria for perfection. This pioneering, iconoclastic spirit is at the source of Todd's work - the will and drive to upend convention, embrace artistry, and revel in the new.
THE ARTISAN: AUTHENTIC, CURIOUS, MASTERFUL
Todd has spent years at the jeweler's bench refining his own vocabulary of shapes, proportions, textures, finishes and the techniques required to bring his pieces to life. This personal language makes up the collective voice of Todd Reed's studios. Each master jeweler is an artisan-collaborator to Todd, expressing their own skill and passion through the unwavering hand-made ethos of the brand. Todd makes it his business to find a connection with every stone that he and his team work with - always engaged in the inherent dialogue between the stones and the designs in which they live. The character of each final piece stems from the idiosyncrasies of that marriage between stone and metal.
THE STEWARD: REVERENT, CONNECTED, RESPONSIBLE
Todd looks at nature and sees it deeply. Its forms and rhythms, its patterns and textures - he draws upon it all. The soul of the planet is his inspiration. He's connected to the fact that its resources - diamond and precious metals - are his media and deserve to be honored. Every bit matters. Every fragment possesses its own beauty. None of it is to be wasted or treated carelessly. Naturally, Todd embraces recycled precious metals and diamonds, even some of the intriguing by-products of diamond cutting.


© 2017 Todd Reed
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